Hansen has been negatively affected by changes in the wind market over the past year and more - notably the rise in market share of the Chinese wind tubine manfacturers, which has impacted upon Hansen's customer base. The company claims it has retained its market share within a 'consolidated existing customer base' - but that customer base is facing tough competition from China. And within one of Hansen's market segments - the medium size turbine gearbox market - there is growing direct competition.
Hansen has deferred investments and is diversifying its customer base - adding new customers in China. It is also diversified its product range (adding products for the automotive and aerospace industries) and has addressed its cost base - switching to local sourcing in low cost countries.
Despite declining revenues at the first quarter stage, the company claims it expects full year revenue growth of between 5% and 10%. Management are optimistic that orders this year will be 'back-end loaded'. Management see 'tentative signs of recovery' in the market.
| < Prev | Next > |
|---|
