Selected as a GP Bullhound Cleantech Connect Company, 2010

SECTOR: ENERGY EFFICIENCY – FUEL

LOCATION: UK

FOUNDED: 2002

STAFF: 70

REVENUE CAGR 07-09: 480%

GreenRoad provides a technology-based service to analyse driving behaviour in real-time.The company’s offering improves safety and fuel efficiency at the operator level, benefiting companies, government policy initiatives,the insurance industry and consumers. GreenRoad’s platform of services includes GreenRoad Live, which offers in-vehicle driver coaching using sensors that analyse over 120 types of driving events; GreenRoad Central,a password-protected website that provides live reports and analysis of the driving events collected by the in-vehicle system; GreenRoad Engage, which offers support and reward incentives for safe driving; and GreenRoad Intersect, a multivendor platform that allows partners to create bespoke solutions.

The company maintains operations in the UK, the United States and Israel. GreenRoad management includes Dan Steere (CEO), Patrick Burtis (Chief Financial Officer), Aidan Rowsome (General Manager, Europe), and Eric Weiss (Senior Vice President, Worldwide Marketing). The company is backed by Amadeus Capital Partners, Balderton Capital, Benchmark Capital, DAG Ventures and Virgin Green Fund.

JUDGES’ COMMENTS

The judges were very impressed with Green-Road as “it is truly delivering against its ambitious business plan” and “it is a company that has truly grown into their reputation”. Vehicle pollution remains one of the key areas for environmental management and GreenRoad has created a solution that not only cuts fuel costs by 10% but reduces risky driver behaviour by an astonishing 50% - saving money, carbon emissions and lives. The judges were also impressed by the depth of the management and their ability to deliver strong revenue growth across Israel, UK and North America. GreenRoad is managing to get its technology adopted by an industry that is historically slow to take on board new ideas and technologies.