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Come Clean
Come Clean
A report on barriers and opportunities for cleantech in Europe
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Foreword by Colin Byrne - CEO, UK & Europe, Weber Shandwick
2
Introduction by Charles Secrett
3
The cleantech communications challenge: audience and influence
4
Opportunities and Funding
5
Cleantech Market Research
6
Executive Summary
7
Europe gearing up for cleantech investment
8
Perceived expense putting the brakes on commitment to cleantech
9
Cleantech communications thin on the ground
10
A significant and growing green priority, despite the downturn
11
Green Procurement (cont.)
12
Green purchasing: boardroom pressure to cultivate the right image
13
Supplier communications and the credentials gap
14
Infomation Sources
15
Europe’s Diversity of Opinion
16
Conclusion
17
Top tips for cleantech communicators
18
Introducing Weber Shandwick Cleantech
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