November 2009
Poor quality communication is limiting adoption of cleantech products and services
A market research survey by Weber Shandwick and KRC Research has indicated that poor quality communication from suppliers is limiting UK adoption of the cleantech products and services. The survey found that although 69% of large organisations in the UK have specific cleantech purchasing policies in place, they are not following through on good intentions due to a lack of information about cleantech choices. Concerningly, the message about the potential benefits and cost savings of cleantech choices is not getting through: two in five of the organisations surveyed said that cost is the biggest barrier to making cleantech investments.
A third of the senior purchasing decision-makers surveyed across the UK currently receive no information at all from cleantech companies. An additional third say that they don’t get enough information from cleantech suppliers. 11% of those surveyed said that the information they do receive is too complicated.
The Weber Shandwick research has shown that the UK is lagging behind Europe on future intentions on green procurement in general with only 17% of UK organisations planning to place more importance on green procurement in future. This is significantly behind Spain (37%) and France (28%).
DOWNLOAD the full research report
WATCH: Podcast of Michelle McGlocklin (Managing Director, Weber Shandwick Technology) giving an overview of the research
WATCH: Podcast of Charles Secrett (Senior Associate for the Cambridge Programme for Sustainability Leadership and Chair of the Board of the Triodos Bank Renewable Energy Fund) and Eric Auchard (Global Technology Columnist at Reuters) commenting on the research
