First published in Cleantech magazine Issue 4 2011. Copyright Cleantech Investor Ltd.
2011 marks the fifth annual Bridgestone Eco-Rally. Back in 2007, my neighbour Steven Glaser decided to flip the Veteran Car Run on its head and asked me to design a logo. I jumped at the chance to help create an annual “future car run” from Brighton to London. The first event was launched by HRH The Prince of Wales, in 2007. Five years later it’s fantastic to finish the rally in front of his home. Each year we have picked a different pit stop and iconic finish line, gradually increasing the distance and the challenge, but always sticking to real-world driving conditions to prove that zero emission motoring is possible.