First published in Cleantech magazine 2011 Issue 3. Copyright Cleantech Investor Ltd
Our recent reputation management seminar, organised in partnership with Hotwire PR, highlighted the fact that – within cleantech – the expectations of the market, and certainly of the consumer, are being mismanaged. Over and above concerns about the impact of climate change, the pressures of a growing population, energy security and resource scarcity are driving cleantech markets around the world. Increases in the prices of commodities, from food to electricity, will bring about a fundamental shift in the way in which economies work and a need to decouple economic growth from consumption. Associated cost rises – combined with legislation addressing climate risk, emissions and environmental damage – are driving that shift.